IP & Licensing Management
Theia’s IP licensing and management division facilitates the use and commercialisation of intellectual property (IP), such as trademarks, patents, copyrights, or designs, by granting third-party companies (licensees) the right to use these assets.
Licensing Negotiation and Structuring
Licensing Negotiation and Structuring
Licensing Negotiation and Structuring
- Contract Development: Drafting and negotiating licensing agreements that outline the rights, responsibilities, and financial terms between the licensor and licensee.
- Term and Territory Management: Ensuring that the licensing agreement includes appropriate terms regarding geographical boundaries, duration, and scope of use.
Royalty Collection and Monitoring
Licensing Negotiation and Structuring
Licensing Negotiation and Structuring
- Revenue Management: Managing the financial aspects, including collecting royalties or licensing fees from licensees based on sales, usage, or other pre-agreed metrics.
- Auditing Licensees: Performing regular audits of licensees to ensure accurate reporting of sales and compliance with royalty payments.
Brand Protection and Enforcement
Marketing and Product Development Support
Marketing and Product Development Support
- Trademark and IP Protection: Monitoring the market for potential IP infringements and ensuring that the brand or asset is used according to the agreed-upon standards.
- Legal Support: Initiating legal action or negotiations if unauthorised use or counterfeiting of IP is detected, protecting the licensor’s rights.
Marketing and Product Development Support
Marketing and Product Development Support
Marketing and Product Development Support
- Brand Guidelines: Providing licensees with guidelines to ensure consistent branding, marketing, and product design across all markets.
- Product Approval Process: Reviewing and approving product designs, packaging, and marketing materials to maintain brand integrity and ensure compliance with the IP agreement.
Portfolio Management
Compliance and Reporting
Compliance and Reporting
- IP Asset Strategy: Helping licensors manage and maximise the value of their intellectual property portfolio through targeted licensing strategies, including evaluating potential markets and licensees.
- Expansion Opportunities: Identifying and exploring new business opportunities, market expansions, and partnerships that align with the brand's goals.
Compliance and Reporting
Compliance and Reporting
Compliance and Reporting
- Regulatory Compliance: Ensuring that the licensees comply with all legal and regulatory requirements in their markets, including safety, environmental, and ethical standards.
- Reporting and Metrics: Providing licensors with regular performance reports, including financial data, sales figures, and market penetration analysis.
Relationship Management
International Expansion and Localization
International Expansion and Localization
- Licensee Support: Offering ongoing support to licensees in areas such as marketing strategy, product innovation, and distribution to help optimise the partnership’s success.
- Communication: Facilitating open channels of communication between the licensor and licensee, ensuring alignment on goals and resolving issues as they arise.
International Expansion and Localization
International Expansion and Localization
International Expansion and Localization
- Global Market Research: Assisting licensors in understanding the international markets and advising on how to tailor products or marketing strategies to meet local consumer needs and cultural preferences.
- Localization of IP: Helping to adapt the IP for use in different regions while maintaining core brand values.
